Taigi, artėjant Naujiesiems metams noriu pasidalinti keleta iš gausybės internetinio marketingo idėjų. Jos atrodys gana paprastos, tačiau jeigu tinkamai įgyvendintos – atneš akivaizdžių rezultatų.
Kaip ir visuomet, būsiu lakoniškas ir pereisiu iš karto prie reikalo. Taigi, dešimtukas:
1. Paruoškite el. naujienlaiškių – pasiūlymų kampaniją. Šiuose el. laiškuose turi būti pateikta naudinga, aktuali skaitytojui informacija ir pasiūlymas pirkti Jūsų prekę, paslaugą. Sukurkite penkis-septynis skirtingus laiškus ir siųskite savo kontaktų sąrašui kas dvi-tris dienas. Mūsų patirtis rodo, kad reikalingi būtent penki-septyni pakartojimai, kad žmogus nuspręstų pirkti.
2. Savo interneto svetainėje įkelkite naujienlaiškių prenumeravimo formą su skambiu pakvietimu prenumeruoti naujienas. Būtina turėti įprotį rinkti potencialių klientų kontaktus.
3. Pagalvokite ką galėtumėte duoti nemokamai naujiems naujienlaiškių prenumeratoriams. Būtent masalas turi paskatinti žmogų palikti savo kontaktą. Pasiūlymas “Prenumeruoti naujienas” turi mažiausią atsaką.
4. Įrašykite audio interviu su įmonės vadovu/personalu apie Jūsų įmonę, veiklą, pasišventimą klientams. Patalpinkite šį interviu (ar jų seriją) savo svetainėje ir “Facebook” puslapyje. Šie interviu didins autoritetą, skatins pasitikėjimą.
5. Įrašykite video interviu su įmonės vadovu/personalu apie Jūsų įmonę, veiklą, pasišventimą klientams. Patalpinkite šį interviu (ar jų seriją) savo svetainėje ir “Facebook” puslapyje.
6. Savo el. pašto paraše pridėkite nuorodas į interneto svetainę, “Facebook” puslapį, kvietimą prenumeruoti Jūsų el. naujienas ir kitą, Jūsų nuomone, svarbią informaciją.
7. Sukurkite el. nuolaidų kuponą (.pdf ar .jpg formatu) ir skatinkite svetainės ir “Facebook” lankytojus juos parsisiųsti ir panaudoti. Taip pat kvieskite juos persiųsti (pasidalinti) šiuo kuponu su savo draugais. Ant nuolaidų kuponų būtinai nurodykite svetainės adresą, Facebook fanų puslapio adresą. Kad žmonės žinotų kur kreiptis.
8. Nuolaidų kuponų dizainą pakvieskite kurti dizainerius iš www.skelbiu.lt ar kitų skelbimų svetainių. Neretai kainos nesiekia ir 30-50 Lt, o kokybė kur kas geresnė negu darant patiems.
9. Savo interneto svetainėje prie straipsnių įkelkite “tell-a-friend” (pranešk draugui) kodą. Jeigu straipsnis ar naujiena skaitytojui patiko, jis gali ja labai paprastai ir lengvai pasidalinti su savo draugais.
10. Savo interneto svetainėje prie straipsnių ir naujienų įkelkite “Facebook Like” kodą. Jeigu straipsnis ar naujiena skaitytojui patiko ir jis yra “Facebook” vartotojas, tai jam paspaudus “Like” ikonėlę, visa informacija pasirodys jo “Facebook” profilyje ir visi jo draugai tai pamatys.
Taigi, dešimtukas baigtas.
Linkiu sėkmingų ateinančių metų, pelningų sandorių ir neišsenkančių idėjų.
Ir kad Jūsų žinios augintų kapitalą!
Čia galite užsiprenumeruoti vertingus internetinio marketingo patarimus.
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